We were a Sega household growing up; I’m not sure what drove my parents to wrap up a Genesis one Christmas instead of a Nintendo, but my childhood was nonetheless more about Sonic the Hedgehog than Mario the “plumber”. That being said, we had no shortage of interaction with Nintendo products either before or after, generally playing them at friends’ houses. Or, as was the case for a number of years, occasionally renting an original NES from the video store for the weekend.
It was impossible to avoid Nintendo’s cultural impact in the late 80s and most of the 90s, even as other manufacturers began to make inroads into the console market; and far from being simply a video game company, Nintendo cultivated a brand that included magazines, mail order merchandise, and a two-hour commercial called The Wizard. And while Nintendo had various hits, and its name alone could sell swag, its name was intrinsically linked with a little Italian named Mario Mario.
