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The Yugo: The Rise and Fall of the Worst Car in History - Publisher: Hill and Wang
- Year: 2011
- Pages: 272
The first time I physically remember hearing the Yugo referenced in pop culture was seeing Die Hard with a Vengeance on TV (this must have been 1997 or so, when I was 12 or 13), though I must have known about it before because I laughed: Bruce Willis and Samuel L. Jackson drive a commandeered Yugo down a busy freeway, and when Bruce (John) complains about their pokey pace, Samuel (Zeus) replies “It’s a Yugo; it’s built for economy, not for speed!”
I somehow realized or knew, though I don’t remember how or when I would have learned it, that the word “Yugo” was a punchline for a car only a few steps better than a pennyracer. Jason Vuic’s The Yugo is the story of how the hapless automobile came to be the butt of so many jokes, but also how it ever-so-briefly was a commercial success, and how one enigmatic business was behind it all.
