I have a love-hate relationship with books which propose to take commonly-held beliefs or associations and turn them on their heads. On the one hand, they can be beautifully illustrative and enlightening—the very definition of learning. On the other hand, they can fall prey to sensationalism, they can over-hype the supposed upset, they can oversimplify, they can (sometimes) outright lie. I had such a critique of Freakonomics back in 2005, wherein I thought the approach taken was relatively glib and unsubstantiated.
I first heard of Gladwell’s latest book on NPR, while driving home from the airport in early January. Gladwell was summarizing the substance of his book’s introduction, and I was suitably interested to add it to my “to-read” list.
